Deal Alert – CE Info Systems Limited (MAPMYINDIA)
20.09.2022
CE Info Systems Limited (MAPMYINDIA) has signed an investment agreement with Kogo Tech Labs Private Limited for the acquisition of a 26.37% stake on a fully diluted basis for an amount of Rs. 10 Crore, with an option to raise the stake to 50% within 2 years.
CE Info systems was represented by Pranav Bhaskar, Partner, SKV Law Offices for this transaction, with assistance Tejaswi Dudeja (Associate).
Kogo Tech Labs Private Limited is a gamified social travel commerce platform where users earn “Kogocoin” as they step out, and can spend these on hotels, experiences, services, accessories and stores on the Kogo marketplace. The deal is expected to deepen Maymyindia’s Automotive OEN Portfolio, enabling in-vehicle commerce, discover, community engagement and brand stickiness.